POVs
A POV is a person you bring in to look at your work: someone you describe in a sentence, or a fresh perspective.
A POV has a name, a role and a way of reading things: Sarah · Customer, Alex · Skeptic, Tom · Power user. They look at your work the way that person would, and they keep their view unless the work changes it.
Created from your brief
Describe someone in a sentence or two, like “a skeptic who cancelled two coffee subscriptions last year and doesn’t believe a claim without proof”. POVS works out the rest: what they check first, how they read, what puts them off.
Fresh perspective
No company context: someone seeing your work for the first time. The quickest way to find out whether it makes sense on its own.
Customer evidence
Ground a POV in interviews, reviews and support conversations. Coming next
Expert POVs
POVs that bring a specialist’s judgment. Later
Choosing POVs
| Where they come from | Best for |
|---|---|
| A brief | Specific people, segments and objections |
| Fresh | First impressions and clarity |
Different people notice different things, so most tests are better with two or three POVs than one. Then let them look.