Draft: shown until launch for review, and not indexed.
Where ads lose people, second by second
Most ads lose their audience before the offer. Reading a watch timeline shows exactly where, and why, before you pay to run the ad.
stopped here · 00:18
Key takeaways
- Look for the moment people stop, not the average watch time.
- Ask what would have kept them watching.
An ad that loses people at second eighteen of twenty-two never shows them the offer. The average watch time hides that; one viewer’s timeline does not.
Read the stop, not the average
Where someone stops tells you what the ad asked of them that they would not give: more patience, more trust, or more claims than they wanted to hear.
stopped here · 00:18
Ask what would have kept them
The answer is often to move the part they care about, usually the price or the promise, earlier.